Mario Rosenstock, RTE’s Aengus Mac Grianna and Dublin footballer Michael Darragh MacAuley donned their aprons today to brush up on their baking skills ahead of Acquired Brain Injury Ireland’s annual fundraiser “Bake for Brain Injury” which takes place from March 10-16.
The trio are calling on the people of Wicklow to host a Bake Break at home, in their workplace or in their school during Brain Awareness Week to help raise funds for ABI Ireland’s Community Neuro-Rehabilitation services in Wicklow and Kildare.
ABI Ireland provides community-based neuro-rehabilitation services and advocates for the 13,000 people who acquire a brain injury every year in Ireland.
“A brain injury can happen to anyone, anytime and anywhere,” said Barbara O’Connell, CEO of ABI Ireland. “Whether you fall victim to an unprovoked assault or road traffic accident, suffer a blow to the head on the football pitch, or simply trip in your high heels on a night out, a brain injury is devastating and life-changing.
“We provide a personalised neuro-rehabilitation service to help those who acquire a brain injury regain their independence and live full lives in the community. Demand for services is constantly on the rise so hosting a ‘Bake Break’ with your friends or colleagues will help us make a big difference to the lives of those affected and their families,” she said.
Men are three times more likely to acquire a brain injury, with young men between the ages of 18 and 35 most at risk. Footballer of the Year and ABI Ireland ambassador Michael Darragh Macauley said:
“I’ve been supporting ABI Ireland for a number of years now because I’ve seen the good work they do and the difference their services have made, especially to young men my own age. The reality that it could happen to any of us really hit home with me and I believe the rehabilitation ABI Ireland provides should be available to anyone who may need it. We can make sure this service continues to deliver by getting involved and raising much-needed funds during Bake for Brain Injury.”
Register to host a Bake Break at www.bakeforbraininjury.ie or call 01 280 4164. All organisers will be entered into a draw to win a Ballymaloe Cookery Experience for two. Donations to Acquired Brain Injury Ireland can be made online. Join the conversation on Twitter using the hashtag #BakeBreak.