Anyone driving through Wicklow town this morning could be forgiven for thinking the town were going overboard with Christmas lights going up early.
This week members of the community took to social media to complain that lights were a bit early and should wait at least until Halloween was out of the way, but all was revealed this morning on Bridge street as Dunnes stores filmed their new christmas advertisement.
Filming started in the early hours on Thursday morning with the ad set to hit our screens next month.
(Pics. the Bridge Tavern and Brendan Cullen)