Big update from Google that will have a big impact on many websites

As of April 21st whether a site is “Mobile Friendly” will have a big impact on where the website ranks in Google.

A post on Googles webmaster blog says
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

Mobile friendliness is decided by Google using some simple and some complex rules. You will know a website is Mobile Friendly by a tag that Google will put beside a website on the search results on a mobile.

See the search for WicklowNews.net on Google for an example of the tag.
wicklownews

Your site is checked on a page by page basis and your entire site has to be Mobile Friendly to get the tag. Localbiz did a blog post about the tag and some ideas on what to do over here. Over 90% of local business websites, that LocalBiz checked for Mobile Friendliness, failed that test.

Do not make the mistake of thinking your website isn’t visited by people on a mobile. Some people estimate that more than 60 percent of all Google searches are now performed on mobile devices.  While that link goes to a US report, Ireland is not that different of a market.

You need to make sure your website is Mobile ready before April 21st. When this change comes in and if your website is not ready, it could take months to get back up in Google and you will be losing business from it. Talk to your web designers and developers to get your site ready.

If you are unsure of what to do or have any questions, don’t hesitate to ask LocalBiz for a FREE check-up of your website to make sure it is Mobile Friendly or phone Michael on 086 80 90 611 to arrange a meeting and chat.

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