Wicklow County Tourism launches #MyWicklow campaign


Wickow County Tourism is launching a new extensive promotional campaign in partnership with key tourism providers around the County. Following on the tremendous success of the last year’s campaign, the focus for 2017 will be on #MyWicklow.

#MyWicklow is about why Wicklow is so special for visitors and residents: great outdoor activities, amazing heritage, world class gardens, fantastic foods and flavours, and so much more. Wicklow is unique, and through #MyWicklow, we want to invite the people of Wicklow to showcase what makes Wicklow so special!”

“We’re calling to everyone living or visiting Wicklow to post on social media their favourite Wicklow places, favourite Wicklow activities, favourite Wicklow Foods or favourite Wicklow stories” says Fred Verdier, Manager of Wicklow Tourism. “#MyWicklow is an invitation and an opportunity for everyone to share with the world what makes Wicklow such a fantastic place to visit.”

“The power of social media is very real and #MyWicklow gives us an opportunity to harness some of that power” says Valerie O’Toole, Deputy General Manager at the Brooklodge & Macreddin Village. “If we all work together, this campaign has the potential to literally reach millions throughout the world!”

The Board of Wicklow Tourism is committed to give extensive resources to this campaign and the initial work is proving extremely successful, with social media content reaching hundreds of thousand social media accounts worldwide.

“Smartphones and social media have given us the tool to shout about Wicklow, and there is no better people than the people of Wicklow to sell this amazing county.” Says Pat Mellon, Chairman of Wicklow Tourism. “Tourism in Wicklow is a vibrant industry generating tremendous employment and revenue for the County. Through #MyWicklow, everyone has the power to support, help and grow this vital industry!”

For further info, go to visitwicklow.ie or call 0404 20070

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