Arklow bridal shop will supply free dresses to brides affected by Wedding World closure

A bridal shop owner in Arklow has offered more than 100 bridesmaids gowns for free to the brides who were left devastated by the sudden closure of a popular Dublin bridal boutique.

Up to 200 brides have allegedly been left without bridesmaid dresses for their wedding day following the sudden closure of the bridal store Wedding World in Marino, Co Dublin.

Bernie O’Farrell of B Couture bridal boutique in Arklow, said on Wednesday’s RTÉ Radio One’s Liveline that she is happy to give away 100 bridesmaids dresses which she had received from bridesmaid dress supplier Dessy, the exclusive designer to the now defunct Wedding World.

Bernie O’ Farrell and Lisa O’Connor with the dresses at B Couture in Arklow

The dresses are unworn samples Bernie had been left with when she decided to discontinue Dessy stock in her store due to feeling ‘undercut’ by Wedding World.

“We lost 70 per cent of our sales to Wedding World who were under cutting all the time, we couldn’t figure out how they were doing it. In the end I had to give them up because I didn’t want the reputation that we were overcharging,” she said.

“By the time you factored in VAT you couldn’t charge what they were charging. We can’t understand how they got credit.”

Bernie has urged other bridal boutiques to follow suit and help those affected by the closure of Wedding World.

“If any other shops have Dessy samples can you all get in touch with us. It would be great if we can we all get together in one place and let the Brides who have been affected by wedding world come to try match up dresses for their party at no cost,” she said.

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