Wicklow tourism Launches its new Outdoors Brand

Wicklow County Tourism in partnership with Wicklow County Council, have launched its new promotional brand:  Wicklow Outdoors!

Because of its unique varied terrain and landscape Wicklow is offering its residents and visitors a tremendous playground for many outdoor activities:  walking, hiking, cycling, mountain biking, horse riding, golfing, kayaking, surfing, fishing, sailing and many many more.

Directly South of Dublin and highly accessible by car and public transport, Wicklow is entertaining vast numbers of people every week coming from Dublin, the East Coast, the whole of Ireland and beyond.

“With the largest mountain area, largest forestry area, rivers and lakes, 30km of varied coastline, and home of many Outdoor Pursuits, Wicklow is by default, the ‘Outdoors Capital of Ireland’!” Says Frank Curran, CEO of Wicklow County Council, and newly elected Chairman of Wicklow County Tourism.   “Wicklow is also right in the middle of Ireland’s Ancient East, and heavily showcases 5000 years of Irish history. This includes ancient burial tombs and places of worship, early Christian settlements, Viking’s and Norman’s sites, rebellion battlegrounds, castles, historic homes and gardens all filled with incredible stories.  Walking along the Wicklow Way or cycling the Military Road, it is not only a great activity through stunning sceneries, fauna and flora, but it is also a journey through time and history!”

The new Wicklow Outdoors brand will help better package and promote Wicklow not only to the Irish Market, but also abroad:  if anyone in Germany, America or China is looking at engaging in Outdoor Activities in Ireland, Wicklow has to come up first in their searches!

Fred Verdier, Manager or Wicklow County Tourism says that “There is an enormous amount of work to be done in order to promote and grow the Wicklow Outdoors destination and we will need the support of all tourism players in the County.  Over the next few months, we will be working on the following objectives:

  • Engage with local accommodation providers to carry the brand and create ‘Wicklow Outdoors’ packages:  Wicklow indeed offers many package opportunities: walking, cycling, equestrian, surfing, mountain biking, golfing, fishing, bush craft and more.  A Wicklow Outdoors package can be something as simple as a packed lunch for visitors that want to enjoy the many trails available in Wicklow.

  • Work in partnership with Failte Ireland and Tourism Ireland and reach pre-defined international markets:  engage with overseas influencers and tour operators from Germany, Scandinavia, Benelux, UK, China, etc, to help us promote Wicklow and attract visitors from all over the world

  • At the same time, we want to help and grow the network of walking routes connecting with the Wicklow Way and create a world-class network of trails:  Sugarloaf Way, St Kevin’s Way, Blessington Greenway, Avonmore Way, Vartry Reservoir, East Coast Greenway, Arklow to Shillelagh Wicklow Greenway, all creating a network of trails around Wicklow.

  • Finally, Wicklow is ideal to develop a network of recommended cycling and ebiking routes:  There are plenty of scenic and safe secondary roads and soon Greenway(s) that when connected together and properly packaged, will turn Wicklow into a fabulous cycling and e-biking destination”

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