Ecotrail Wicklow and Pure Partner to Clean Up The Uplands

On Saturday September the 28th 2019, County Wicklow will become the 10th European destination to organise an EcoTrail Trail Running Event.  Starting and finishing at Bray seafront, participants will have the choice of four different trail distances that will take them from the shore of the Irish Sea to the top of the Wicklow Mountains. 


Ecotrail Wicklow comes with a very strong eco-responsible ethos and has partnered with the Wicklow/Dublin uplands environmental project, Pure (Protecting Uplands & Rural Environments).  Ecotrail is committed to reducing litter, minimise environmental impact and promote public transport and are collaborating with Pure on litter picks and cleanups of all the running routes prior to start day.  


The event will include 4 routes all staring from Bray Seafront, to suit both novices and ultra-trail runners, ranging from, 18km, 28km, 45km and 80km, with an expected 1,000 runners participating in the event.


Ian Davis, Pure Director, commented:

‘This is the first time that this prestigious running event will be held in Ireland and Pure are delighted to be working with Wicklow Tourism and the Ecotrail Team.  It’s extremely important that both participants and spectators see the county of Wicklow, pure and pristine, the way it should be, and this collaboration will ensure that there is no unsightly litter and dumping tarnishing the ‘Garden of Ireland’.  


‘Partnering with Pure is a perfect fit for Ecotrail Wicklow, and over the next few weeks and months, we will organise a series of litter picking mornings’ adds Fred Verdier from Wicklow County Tourism.  ‘Embracing the Ecotrail concepts offers a fantastic opportunity to look after our Wicklow trails. We are committed to prepare our routes prior to our event in September, but also maintain our efforts throughout the year.’  


The various optional trails will take participants to some of Wicklow’s most scenic locations including Bray Head, Killruddery Estate & Gardens, Belmont Estate, “Little” & “Great” Sugarloaf, Powerscourt Waterfall, the Wicklow Way, Lough Tay (Guinness Lake) viewing point and all the way to Roundwood and the Vartry Reservoir. 


Ecotrail was first organised in Paris ten years ago with the objective to connect the city with the outdoors with a stunning finish on the first floor of the Eiffel Tower.  The Ecotrail concept has been recreated around various cities in Europe and is now held in Reykjavik, Oslo, Stockholm, Brussels, Geneva, Florence, Madrid and Funchal (Madeira). 


Any running enthusiast should have this event on their ‘Must Do’ list – to find out more logon to https://wicklow.ecotrail.com/Further information on Pure can be found on www.pureproject.ie

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