With Summer in the air, Arklow Town Team officially launched ‘Visit Arklow’, a new tourism brand for the Arklow district. The holiday atmosphere was palpable with branded bunting billowing throughout St. Marys Park on Main Street, where Cathaoirleach of Arklow Municipal District Council Miriam Murphy officiated during the launch.
The new Visit Arklow brand aims to support the reinvigoration of the town as a tourism destination and to promote Arklow as a base for touring the wider district. In years gone by Arklow enjoyed the status as a popular seaside spot for visitors, however this had dwindled over the years. The new brand will see Arklow positioned as a welcoming seaside destination, where visitors can base themselves to enjoy a holiday filled with outdoor experiences on their doorstep, within the wider district.
The project has involved researching trends and developing themes that will appeal to visitors. Allison Ryder of Arklow town Team explains these; “The first theme is ‘Made by the Sea’ and this represents the deep maritime connection to Arklow and its people, while saying that, as a visitor, great memories can be Made by the Sea, while holidaying in the Arklow area. With a focus on the wider district, the second theme highlights Arklow as ‘Gateway to the Glens’ and aims to show visitors that they can base themselves in Arklow while still exploring the district from harbour to headwater right up to the Glenmalure Valley”.
In 2020, Arklow Town Team secured LEADER funding, through County Wicklow Partnership, for a new VisitArklow.ie website and a small team went about gathering detailed content for inclusion on the website. Claire Lawless, District Administrator of Arklow Municipal District Council says, “All local tourism and hospitality businesses have a free business listing and promotion of the website will be supported by new Social Media channels which will help bring visitors onto the website to help with planning their holiday in the district. We are delighted to see the launch of the new Visit Arklow brand just in time to capture some of the Summer 2021 staycation market”.
Launching the Visit Arklow brand during a small social distant outdoor gathering of local business and community representatives Cllr. Murphy said “It is great to put Arklow back on the tourism map and I would like to thank County Wicklow Partnership who have been a great support during this project. The foundation has now been laid for Arklow to once again becoming popular a holiday destination.”