Brian Dowling and husband Arthur Gourounlian call on shoppers nationwide to get in store and support Lidl Ireland’s 7th Annual Trolley Dash. The retailer’s biggest and most loved fundraiser of the year offers shoppers the opportunity to win their entire Christmas food shop for just €1, in aid of charity partner Jigsaw. Every store across the country will have one winner who will be challenged to a ‘Supermarket Sweep’ style dash around their local Lidl store to grab as much of their Christmas shopping as possible in just 2 minutes. Tickets will go on sale in all Lidl stores across Ireland on Saturday 13th November for two weeks only.
100% of the proceeds from the ticket sales will be donated to Jigsaw, whose mission is to support youth mental health in Ireland. Jigsaw offers supports to more than 250,000 people in schools, communities, workplaces and clubs across Ireland, whether that be a listening ear, giving expert mental health advice and offering families, teachers, and those who support young people ways to cope.
Commenting at the launch Brian Dowling highlighted that all the funds raised from the Trolley Dash ticket sales go to Lidl’s charity partner.
“We are delighted to be involved in launching Lidl’s Trolley Dash this year. Who wouldn’t jump at the chance to dash down the aisles of an empty supermarket scrambling for everything they can in two minutes. The Trolley Dash is such fun and a great way to support young people’s mental health charity Jigsaw. For just €1 to sign up shoppers could win an entire Christmas shop.”
Running for its 7th year Lidl’s Trolley Dash has raised more than €1.7 million for charity partners since its inception.
Commenting on the Launch Lidl Ireland’s Head of CSR, Owen Keogh highlighted that Trolley Dash is one of Lidl’s most important local fundraising activities of the year.
“We know that around Christmas it is important for us all to do our bit to support a worthy cause and assist future generations. Trolley Dash has become a hugely successful community fundraising event for our charity partner Jigsaw and with 100% of all ticket sales going to the youth mental health charity, and we hope to top previous years ticket sales.
We would encourage all customers to visit their nearest Lidl store to buy a ticket. For just €1 it can be a win-win situation, you are not just helping a vital service, you could be the lucky shopper to have the chance to win their entire Christmas food shop.”
From Dingle to Donegal, every Lidl store in the country will be picking one winner at random to complete a dash in their store, and with previous dashes valued well into the hundreds, customers are encouraged to get into stores from Saturday to secure their entry. Tickets will be sold at Lidl checkouts nationwide between from Saturday 13th November until Sunday 28th November and shoppers can purchase as many tickets as they wish in support of Jigsaw.
Speaking about Lidl’s Trolley Dash this year, Joseph Duffy, CEO of Jigsaw said: “It has been another very challenging year for us all, but no more so than for our young people. It is so important that young people in every community across Ireland know that we are here to support them. We want to thank Lidl and its customers for supporting Jigsaw though the annual Trolley Dash. From their ongoing support, every €1 ticket sold makes a significant difference to our work supporting young people with their mental health.”
All winners will be contacted by Wednesday 1st December and invited to take part in the Lidl Trolley Dash at their local Lidl store, before store opening. This gives the participants a clean run at the aisles to grab as many items on their Christmas shopping list as they can.
For more information about Lidl’s Trolley Dash competition and terms and conditions, see https://www.lidl.ie/trolleydash