Ashford Motors has wowed in their latest car promos, leaving their followers and customers wanting more as they continue with their fresh and unique approach to selling cars.
The dealership, which is owned by Nadia Adan, continues to grow following its establishment just before the pandemic as Nadia gave up her comfortable job in finance to pursue her dream and love for cars.
“We changed the model of selling cars,” she previously said. “When the pandemic happened, we couldn’t have people coming to see cars so I turned to Instagram and doing car reviews.”
“We go on location for these reviews and we sort of do Top Gear-esque but it is of stock that I’m currently selling. This means a potential customer will see this and picture themselves in the car.”
In their latest video, titled ‘The Heist’, an Audi RS4, which was being advertised by the dealership, is used as the car to help the ‘good guys’ return the art work which has been stolen from ‘The Museum De’ Ashford’.
Nadia told WicklowNews.Net a full team is behind the engaging videos, which is helping build the Wicklow brand on Instagram, with their official account now having nearly 14,000 followers.
Another promo, which has pulled on their audiences heartstrings, shows a little girl playing with a toy car. Nadia then pulls up in a bright and cool Lamborghini.
While the aim of the video is promote and sell cars, this particular video is personal for Nadia as it illustrates her as a kid, and that “dreams do come true”.