Christmas ad shot in Wicklow awarded 9 bells at the ICAD Awards

An Christmas ad that stole the hearts of everyone has picked up 9 bells at the  The Institute of Creative Advertising and Design Awards which took place last week.

The SuperValu ad was filmed at Seafield in Dunbar, Wicklow town at the end of October of last year.

The advert features Deermuid the Deer who plays himself and 9-year-old Aoife played by Penny Lynch.

Meet the Stars

Deermuid The Deer 

Adding an additional layer of magic to this advertisement is the fact that that the deer that plays a central role is in fact named Deermuid in real life.

Eddie Drew, Deermuid’s deer handler, giving some background on the rising star said, “Deermuid is nine years old and absolutely loves people. He was sadly abandoned by his mother as a fawn, but this meant he was bottle-fed and grew up on a farm, making him extremely sociable and comfortable with humans.”

Deermuid lives with Eddie in Kilmacanogue, Bray, Co. Wicklow and even has his own house on the paddock. Drew adds, “He’s fed twice a day with water, carrots and Sean’s Brown Bread which is his absolute favourite.”

Penny Lynch

In the ad, Deermuid the Deer finds a loyal companion in Aoife who is played by budding star nine-year-old Penny Lynch.

Speaking about being part of the project, Penny said, “Filming the ad was the best week ever! Even though the weather was terrible I still had the most fun with Deermuid. Deermuid and I had two playdates before the shoot so we were good friends from the beginning.”

Speaking about how she found out she’d gotten the part Penny added, “It was all very quick and I was so surprised. My drama teacher asked if she could put me forward for an audition and just a week later, I got the call to tell me I’d got it!”.

Penny attends Realta School of Speech and Drama.

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