Wicklow pâté brand chosen to go nationwide by SuperValu’s Taste of Local Initiative


Wicklow based Le Paysan has been selected alongside four other small Irish producers for national distribution in over 150 SuperValu stores from October 13th, as part of its innovative Taste of Local initiative.

The news comes following Le Paysans’ participation in Food Academy, a unique food business development programme between SuperValu, Bord Bia and the Local Enterprise Offices. The programme provides invaluable guidance to producers on branding and marketing, food safety and other essential business knowledge and is exclusively for Irish producers.

The five companies chosen as Guest Stars for nationwide distribution this year are Thanks Plants, Co. Dublin; My Apricot Kitchen, Co. Dublin; Le Paysan, Co. Wicklow; Roll It Pastry, Co. Meath; and Irish Hedgerow, Co. Tipperary. Their products will be available in the Taste of Local section in-store, which highlights quality local Irish food and drink products all year round, showcases the producers who have gone through the Food Academy Programme as well as promoting hyperlocal products that are unique to local stores.

Le Paysan is an artisan brand offering a selection of premium quality, sustainably made pâtés, including their free-range chicken liver pâté, which was chosen as their Hero product, and is soon set to feature in SuperValu stores across Ireland.

Wicklow based founder of Le Paysan, Thierry Peurois said of his Food Academy experience: “I am delighted to be selected as a Taste of Local Guest Star, this opportunity for national distribution is once in a lifetime for any local producer and will hopefully aid further business development down the line. To be recognised in this way by SuperValu solidifies my small business as a unique and trusted brand.

“After moving to Greystones in 1995 from a small village in Brittany, I ran my own restaurant in the town until 2008 before transitioning to high-quality soups and ready meals for a time, and for the last few years I have been producing pâtés. My parents owned a charcuterie, and so I am following the family tradition of using only the best ingredients, as my pâtés are a fusion of my French heritage and local Irish produce.

“I was introduced to Food Academy through the Local Enterprise Board and while I had already been supplying to SuperValu Greystones and Supervalu Wicklow prior to this, Food Academy was invaluable in opening doors which may have otherwise been closed to me in terms of opening to further retailers across Ireland. Working for yourself can be isolating, so the feeling of belonging to a wide network of local producers was a huge benefit of Food Academy for me, and I am certain that this experience will stand to me as my business continues to grow.”

The Food Academy programme supports 1,500 jobs in local communities nationwide, with a survey of Food Academy members finding that 98% of participants feel that Food Academy has been “very beneficial” to developing their business, and 85% of participants expect to employ new staff over the next 12 months.

Commenting on the nationwide launch of the five Guest Stars’ products, Carmel Biggane, Food Academy Manager, SuperValu, said: “Supporting local Irish producers is at the heart of SuperValu’s ethos, and we are really proud of our five Guest Stars’ products chosen for nationwide distribution.

Our Food Academy programme aims to provide the greatest support possible to producers, and the Taste of Local Guest Star initiative demonstrates our dedication to looking after sustainable, local Irish businesses. Each of the five Guest Stars are passionate about creating high-quality, Irish-made produce, and we at SuperValu are thrilled to be a part of their stories of growth and success.”

This year’s five Taste of Local Guest Star Hero Products are available in over 150 SuperValu stores nationwide from October 13th until November 2nd.

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