Wicklow car dealer to feature on RTE’s ‘Secrets from the showroom’

Following on from the success of RTÉ’s much-loved Secrets from the Middle Aisle, this one-off documentary delves into the competitive world of the second-hand car trade in Ireland.

Viewers will catch a glimpse of what happens behind-the-scenes at numerous car dealerships and the daily routine of the sales teams as employees vie for commission and adapt to the growing reliance on social media to promote the stock.

Tonight’s programme features Nadia Cali of Ashford Motors.

Nadia, who owns premium car dealership Ashford Motors, will feature in the new documentary, which explores the competitive world of the second hand car trade in Ireland – the dealers, the buyers and the tyre kickers. A spokesperson for RTÉ described Nadia as “the woman who is single-handedly  shaking up Ireland’s user car industry with her viral videos that are watched by millions of people”

“Nadia has taken the internet by storm with her highly polished videos that recreate famous movies such as Batman and Ghostbusters to help her sell some of Ireland’s most expensive used cars.”

The Wicklow-based woman is currently selling a Lamborghini that was previously owned by a Premier League football player. With a price tag of E360,000, the Lamborghini Huracan is one of the most expensive cars for sale in Ireland at the moment.

Asked who could afford to buy a E360,000 used car in Ireland, Nadia believes it’ll be someone who wants to flaunt their wealth.”

At a time of huge flux in the world of cars and transport, the documentary looks at the world of the second-hand car trade in Ireland. The dealers, the buyers and the pitfalls of owning a car during a time of soaring costs.  

2022 has been rollercoaster year for anyone looking for a car. Buyers faced a wave of price rises, scarcity and a lot of uncertainty, while car dealers had to work even harder to get noticed. The combination of the Pandemic followed by Brexit and the War in Ukraine created a perfect storm for the car trade.

Secrets from the Showroom, 9.35pm, RTÉ One (Monday November 7)

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