Electric Ireland launches new partnership with the Camogie Association

Electric Ireland launches Camogie Partnership

Electric Ireland are the new title sponsors of the All-Ireland camogie minor championships, and camogie third-level championships, as part of a new three-year partnership announced on yesterday.

Having already sponsored the GAA Minor Championships for the past 10 years and the Higher Education Championships for 5 years, Electric Ireland have extended the same level of commitment to the female teams within the sport and will additionally sponsor the Camogie Association’s ‘Hurl With Me’ initiative, a four-week programme aimed at introducing seven- to ten-year-old girls and their parents to the basic skills of the game.

This aim of the sponsorship is to help build the numbers of girls taking up Camogie for fun alongside the competitive aspect. The additional sponsorship will also go a long way to increasing the profile of the sport of Camogie and the athletes involved.

Camogie Association president Hilda Breslin said that Electric Ireland has already shown its “continued passion for supporting youth and the development of young players” through its partnerships with the GAA. It is exciting to now see this support extended to our young camogie players.”

Wexford Camogie legend, Ursula Jacob

Speaking at yesterday’s announcement, Pat Fenlon, Executive Director, Electric Ireland, welcomed the new partnership with the Camogie Association: “We, at Electric Ireland, look forward to working closely with the Camogie Association to bring these competitions to life and highlight the incredible talent of young Camogie players across Ireland.  The “Hurl With Me” programme is a key element of this partnership, getting hurls into the hands of 7 – 10 year old girls. We want to create an excitement and energy in the sport from a young age.”

The three-year deal will extend Electric Ireland’s long-standing support of youth development in GAA to Camogie for the first time.

Former Wexford camogie player, Ursula Jacob, commented: “I am thrilled to be an ambassador for Electric Ireland’s new Camogie sponsorships and excited to see how this added support will help to promote and evolve the game that I spent so much of my life playing. I also know just how important the added sponsorship of the Hurl With Me Programme will be in developing our youngest players, and in turn, the game. I have so many fantastic memories of playing Minor for my county and of my Third Level playing days in Waterford and look forward to seeing the positive impact the sponsorship will have on the teams and players across the country.”

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