Here’s what people in Wicklow spend the most money on for Valentine’s Day

New statistics from AIB Spend Trend have shown that people in Wicklow spare no expense when it comes to beautifying themselves on the run-up to Valentine’s Day.

Love may very well be in the air, but it would seem that consumers in Wicklow might love themselves that bit more than most of the country. Well deserved, if you ask us.

AIB’s Spend Trend, which accounts for data compiled from 62 million card transactions during February 2023, has shown that people in Co. Wicklow are among the top spenders in hair salons, barbers, and beauticians this time of year.

Consumers in Wicklow will fork out a median of €55 having themselves done up for Valentine’s Day, while those in Roscommon will spend €56 – the highest in the country.

And that’s not all AIB have learned about our spending habits.

In 2023, spend online in florists peaked on 13th February, the day before Valentine’s Day. While spending on flowers in store on the day peaks between 4pm and 5pm, as last-minute lovers make their way home from work, spending an average of €45 (down from €50 in 2022).

Men account for 85% of spend in florists whereas women account for 79% of spend in beauticians, hair salons and barbers.

Spending in jewellery shops increased by 54% when compared with the average spend on the other Tuesdays in February 2023, with the average spend per transaction €124.

AIB’s Head of SME Banking, John Brennan said “Valentine’s Day isn’t just a day where couples look to bowl each other over, as it provides an opportunity for businesses to learn more about the customers’ needs by analysing spending habits data.

It’s welcome that spending is set to increase across a number of sectors such as retail and hospitality and AIB’s Spend Trend data can help businesses plan accordingly, for example by having more staff available for that evening rush. AIB’s robust, comprehensive data allows us to better understand our customers and how to support them.”

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